PS Meeting - Jan. 8th - SAVE the DATE!

Our next Public Service: Research and Strategy meeting is JAN. 8th at 6pm, location TBA. I'll know by Wed and will update the blog before the new year. The purpose of the meeting is to review the research and discuss the next strategic steps. I'm in need of those in Account Planning to help develop the strategy for our campaign! Please contact me if you are interested: publicservice@ad2denver.com

We're also planning to have a PS Happy Hour Event the following week or next week after. This way, we can meet the rest of the Public Service team and touchbase. The date for this is also TBD in the next couple days.

- Melanie Rose

publicservice@ad2denver.com

Research and Strategy Update + No Kahuna

The Research + Strategy team has put together a survey to better understand their donors and volunteers. The survey is currently with the client for review. Our Research team is currently gathering information to better familiarize ourselves with the local bike community, looking up bike groups and bike businesses. Once we understand them and those who volunteer and donate for Wish for Wheels, then we can clarify our target audience and develop a strategy and advertising message for our campaign!

The survey has been up loaded to NoKahuna (NK, our online project management system) so some of you have already received an email to join. Please it check out- the purpose of NK is to eliminate communicating through emails. I'm still not sure if I am allowed to assign multiple tasks, so bear with me as this is still in the works. Ideally, I would like to upload all the pertaining Wish for Wheels documents so that way the PS team can review and provide feedback. 

Thanks everyone for your help!

Email Melanie at: publicservice@ad2denver.com for any additional info/comments/ideas

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Strategy Planning Meeting :: This WED, Dec. 10th @ 6pm

Calling all folks who want to help with the strategy & planning. We need Account Planners & those involved with Strategy and Research to help develop the strategy that will drive the campaign. We'll meet the whole planning team this Wed. 12/10! 

Planning Kick-off Meeting >> THIS Wed. 12/10 from 6-7:15pm

At Thomas Taber & Drazen: 1614 Fifteenth St. Downtown Denver

We'll discuss & come up with ideas to how we are going to:

- Clarify WfW mission & position in the marketplace

- Define & understand their target audience

- Develop the strategy to attract their target audiences

- Develop a marketing plan

Contact Melanie Rose for more info - 954.288.5185

Get Involved. Give Back. Join Ad2 Denver's Public Service Team! Hell, we need YOU!

Hello & welcome. Most likely, a young professional like yourself has urged you to get involved with Ad2 Denver's Public Service Team. Here's a few reasons to get involved with our team this year:

• We're young & talented.. Use your expertise & help a local nonprofit, Wish for Wheels. We're developing a pro-bono ad/mkt campaign & could use your help in all different parts: strategy (this is where we are now), event planning/fundraising, PR, creative, etc.. 

• It's rewarding giving back to our local community & it's the beginning of the holidays. Use your brain to help raise funds & brand awareness for Wish for Wheels, allowing them to more new bikes to well deserving kids who wouldn't be able to get them in the 1st place. Remember getting your 1st bike? 

• Meet other young pros in advertising. You can share ideas, problems, and get advice & maybe get a new lead on a better job. It's great for networking! And if you're lucky, you can find that special person in your life.. hey, its been known to happen.

• DO something on your own that can help your career. Create an ad- add it to your portfolio. Develop a marketing plan (that's not modified by your boss) or strategy- know it will help a biz sustain & grow. 

The work created is meaningful- we are involved because we want to be. It's a little different from your 9-5pm, and we have fun doing it. It's an outlet from the daily routine & grind. Want to help?? Contact: Melanie Rose at PublicService@ad2denver.com or 954.288.5185