The next Public Service meeting is this Wednesday, April 29th, 6pm at Karsh \ Hagan (2399 Blake St).
We have client approval on our creative concepts so now begins the task of turning the concepts into the executions we'll need to spread the word about WfW. So this is a good meeting to attend if you're ready to get involved.
Any questions contact Justin at justinmccammon [at] gmail.com
Tuesday, April 28, 2009
Wednesday, April 15, 2009
Tonight, April 15th: PS Meeting
Tonight. Be there.
Beer. Pizza. And a few crazy ideas.
Jump in to help create a full campaign for this year’s non-profit client, Wish for Wheels. If you're new, check out the archives of this blog to see our progress so you can hit the ground running. Any questions contact Justin McCammon (justinmccammon@gmail.com)
April 15th, 6pm @ Karsh \ Hagan (2399 Blake st.)Thursday, April 9, 2009
PS Campaign Meeting: April 15th
Beer. Pizza. And a few crazy ideas.
Jump in to help create a full campaign for this year’s non-profit client, Wish for Wheels. If you're new, check out the archives of this blog to see our progress so you can hit the ground running. Any questions contact Justin McCammon (justinmccammon@gmail.com)
April 15th, 6pm @ Karsh \ Hagan (2399 Blake st.)Wednesday, April 1, 2009
Agenda: April 1st PS Meeting
Reminder: tonight, April 1st, 6pm @ Karsh \ Hagan. Beer. Pizza. Bikes.
Here's the agenda:
PS Committee Meeting: April 1st, 2009
Objective: Engage and grow Wish for Wheel’s donor and volunteer base. Generate awareness and support within bike community and targeted general population.
Goals:
- Increase brand awareness in bike community
- Increase the overall donor base (money / resources / storage space/ volunteers)
- Increase the number of emails in their database
Who is our target audience?
- Bike Enthusiasts
- Bike Teams
- Bike Organizations
- Bike Businesses/Shops
- Families, med-high income w/ children
- Cyclists
Updates:
Budget Approval?
1000 Full Color Brochures - $305 (vistaprint.com)
1000 Door Hangers - $255 (doorhangers.com)
24 Plastic Brochure POS Holders - $150 (displays2go.com)
Total: $710
Video company, Reel Motion Media, willing to help document giveaways, create videos from the footage.
Artcrank Event April 11th – WfW presence?
Assignments
Creative:
POS one sheeter and brochure
Banner ads
Print ads
Door hangers
Radio
Social media
WfW site: store and WP CMS
Thank you letter
WfW Merchandise
Media:
Deadlines for creative deliverables
Placement of ads
Solicitation for free space
PR:
Prepare releases for give aways
Local celebrity appearances
Pushing media coverage
Other:
Outreach to bike: bloggers, shops, teams, sponsors, etc.
Here's the agenda:
PS Committee Meeting: April 1st, 2009
Objective: Engage and grow Wish for Wheel’s donor and volunteer base. Generate awareness and support within bike community and targeted general population.
Goals:
- Increase brand awareness in bike community
- Increase the overall donor base (money / resources / storage space/ volunteers)
- Increase the number of emails in their database
Who is our target audience?
- Bike Enthusiasts
- Bike Teams
- Bike Organizations
- Bike Businesses/Shops
- Families, med-high income w/ children
- Cyclists
Updates:
Budget Approval?
1000 Full Color Brochures - $305 (vistaprint.com)
1000 Door Hangers - $255 (doorhangers.com)
24 Plastic Brochure POS Holders - $150 (displays2go.com)
Total: $710
Video company, Reel Motion Media, willing to help document giveaways, create videos from the footage.
Artcrank Event April 11th – WfW presence?
Assignments
Creative:
POS one sheeter and brochure
Banner ads
Print ads
Door hangers
Radio
Social media
WfW site: store and WP CMS
Thank you letter
WfW Merchandise
Media:
Deadlines for creative deliverables
Placement of ads
Solicitation for free space
PR:
Prepare releases for give aways
Local celebrity appearances
Pushing media coverage
Other:
Outreach to bike: bloggers, shops, teams, sponsors, etc.
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