Help Select the 2009/2010 Nonprofit!

Help select the 2009-2010 nonprofit this coming week for the public service committee!
Click here for details and to rsvp:

http://guest.cvent.com/EVENTS/Info/Summary.aspx?i=5e1f1a16-f053-4d76-b0d8-7fa5a9966e57

Ad2 Denver's 2009 Public Service Presentation

As presented at the AAF conference in Washington, DC by Melanie Rose Migrino and Justin McCammon. You can also view it on Prezi's site: http://prezi.com/96912/

WfW Radio

Take a listen to our WfW radio spot, coming to a station near you:


Download Wish For Wheels - Radio Ad
(big thanks to Eric, Mel and Ed at Coupe Studios for making this happen. Written by Justin McCammon)

PS Meeting May 14th at Starbucks 575 Lincoln, 6pm

Net meeting this Thursday at 6pm, Starbucks at 575 Lincoln.

Lots of things happening all at once in the campaign so your continued participation and attendance is appreciated.

Questions contact Justin (justinmccammon [at] gmail [dot]com)

PS Meeting April 29th, 6pm Karsh \ Hagan

The next Public Service meeting is this Wednesday, April 29th, 6pm at Karsh \ Hagan (2399 Blake St).

We have client approval on our creative concepts so now begins the task of turning the concepts into the executions we'll need to spread the word about WfW. So this is a good meeting to attend if you're ready to get involved.

Any questions contact Justin at justinmccammon [at] gmail.com

Tonight, April 15th: PS Meeting

Tonight. Be there.

Beer. Pizza. And a few crazy ideas.

Jump in to help create a full campaign for this year’s non-profit client, Wish for Wheels. If you're new, check out the archives of this blog to see our progress so you can hit the ground running. Any questions contact Justin McCammon (justinmccammon@gmail.com)

April 15th, 6pm @ Karsh \ Hagan (2399 Blake st.)

PS Campaign Meeting: April 15th

Beer. Pizza. And a few crazy ideas.

Jump in to help create a full campaign for this year’s non-profit client, Wish for Wheels. If you're new, check out the archives of this blog to see our progress so you can hit the ground running. Any questions contact Justin McCammon (justinmccammon@gmail.com)

April 15th, 6pm @ Karsh \ Hagan (2399 Blake st.)

Agenda: April 1st PS Meeting

Reminder: tonight, April 1st, 6pm @ Karsh \ Hagan. Beer. Pizza. Bikes.

Here's the agenda:

PS Committee Meeting: April 1st, 2009



Objective: Engage and grow Wish for Wheel’s donor and volunteer base. Generate awareness and support within bike community and targeted general population.

Goals:
- Increase brand awareness in bike community
- Increase the overall donor base (money / resources / storage space/ volunteers)
- Increase the number of emails in their database

Who is our target audience?

- Bike Enthusiasts
- Bike Teams
- Bike Organizations
- Bike Businesses/Shops
- Families, med-high income w/ children
- Cyclists


Updates:
Budget Approval?
1000 Full Color Brochures - $305 (vistaprint.com)
1000 Door Hangers - $255 (doorhangers.com)
24 Plastic Brochure POS Holders - $150 (displays2go.com)
Total: $710

Video company, Reel Motion Media, willing to help document giveaways, create videos from the footage.

Artcrank Event April 11th – WfW presence?

Assignments

Creative:
POS one sheeter and brochure
Banner ads
Print ads
Door hangers
Radio
Social media
WfW site: store and WP CMS
Thank you letter
WfW Merchandise

Media:
Deadlines for creative deliverables
Placement of ads
Solicitation for free space

PR:
Prepare releases for give aways
Local celebrity appearances
Pushing media coverage

Other:
Outreach to bike: bloggers, shops, teams, sponsors, etc.

No Joke: Next PS Meeting April 1st 6pm at Karsh

Bring your whoopee cushions if you insist, but don't forget your thinking caps for sure. Next PS meeting Wed, April 1st at Karsh \ Hagan (2399 Blake st.)

The beer and pizza will flow as freely as the ideas, so come hungry.

Agenda is in the works, stay tuned.

Meeting Notes from 3-12

Here's the notes from last night's meeting. Note that those names that appear were (in most cases) the people who were there to take the action items. If you aren't named but want to help out please contact whomever is listed as responsible for each item. If you don't know an email address contact Mel at publicservice@ad2denver.com or Justin at justinmccammon@gmail.com


Objective: Engage and grow Wish for Wheel’s donor and volunteer base. Generate awareness and support within bike community and targeted general population.


Goals:
- Increase brand awareness in bike community
- Increase the overall donor base (money / resources / storage space/ volunteers)
- Increase the number of emails in their database


Who is our target audience?

- Bike Enthusiasts
- Bike Teams
- Bike Organizations
- Bike Businesses/Shops
- Families, med-high income w/ children
- Cyclists



Online Efforts
• Grow awareness
o Targeted Web Banners (media – Beth/Brin / creative – Justin / Courtney)
o Blogger outreach (PR/creative – David / Justin)
o Broad Email Campaign
• (media – Beth/Brin / creative TBD)
o Create and sell WfW Merchandise on site (creative- Patrick / interactive - KC)

• Engage
o Blog (interactive- KC)
o Facebook (interactive / creative / -Cole)
o Other Social Media? (Mel)

• Move WfW site to WP CMS (interactive - KC)



Grassroots Efforts
• Create a Media/Sponsorship Kit for retailers (WfW / Anyone)
o Push partnership opportunities
• Collateral Display (production / creative – Justin / Courtney)
• Cardboard brochure easelback
• Brochures / postcards
• Stickers
• Have stores carry WfW merch

• Reach out to bike teams
o Research bike teams (strategy - Amy / David)
o Contact / arrange partnership (WfW)

Traditional Media
• Be prepared to take advantage of any donated media space (media – Beth / Brin / Creative – Justin / Courtney)
o :30 Radio
o Full page print ad


Bike Give-Aways
(PR & Media Craze – Mel / Amy / Kindal)
Fri, May 22 - Columbian Elementary, Denver Public Schools
Wed, May 27 - Ellis Elementary, Denver Public Schools
Fri, May 29 - Alsup Elementary, Commerce City
Wed, June 3 - Rose Hill Elementary, Commerce City

• Media coverage: Denver Post, Denver Business Journal, The Egotist, Andrew Hudson, TV Stations- Channel 9, and more!
• Photos / Video
• Local celebrity appearances: The Mayor and others…


Creation of Thank you collateral for this year’s donors & future donors
(creative / production – Justin / Courtney)
• Make materials easy to print on standard laser printer for future years


Wish for Wheels Event (TBD) – Campaign ends in June.
• Support/Consult with recommendations for planning an event
• Provide Promotional/Advertising support

PS Meeting - March 12th 6pm @ Karsh \ Hagan

Public Service Meeting - 3/12 @ Karsh \ Hagan - 6pm
Need that certain project to help push your resume or portfolio to the top of the pile? Get involved in Ad2's Public Service Campaign. There are opportunities for people from all disciplines but if you're an art director, designer or PR master we should talk. Like now. Email justinmccammon@gmail.com to get engaged.

This meeting will take our broad strategies and boil them down to tactics we can get done and done well. They'll be plenty of action items for everyone, so bring your planner.


Karsh \ Hagan: 2399 Blake St. Denver, CO 80205

Ad2 Bowling Event Friday 27th - Register Now, Spots are Filling up!

Update: If you plan on registering for Strikes for Bikes please do so ASAP. Spots are filling up fast (I just looked at the registration spreadsheet) and there is only one open lane left and a few single spots.

I'm not just saying this to drive more registration, I'm saying this because I want YOU to register, not that guy sitting next to you that always gets the last Coke just before you want one.
(oh, did I mention FREE food, drink specials, lots of bowling and all for a good cause.)

Register Here

Announcing the Ad2 “Strikes for Bikes” Charity Bowling Tournament

Do you like to throw a few back and knock a few down…all while doing something for a good cause? If you answered “yes” then this event is right up your alley. Announcing the Ad2 “Strikes for Bikes” Charity Bowling tournament, benefiting Wish for Wheels.

All event proceeds will go to this year’s Ad2 public service client, Wish for Wheels, a non-profit dedicated to providing new bikes and helmets to kindergarten children living in poverty. With your help, Ad2 will be helping to ensure that this year even more students receive a brand new bicycle and helmet through the efforts of this very special organization. So break out your bathrobe and order up a round of White Russians because this event is going to be one to remember…dude!

When:
Friday, February 27^th from 6-9 pm
Where:
Elitch Lanes
3825 Tennyson
Denver, Colorado
Registration Info: All participants will bowl in teams of 5-8 people. Participants may register as a team or individually. (Individual registrants will be pre-assigned to a team.)
Cost Per Person:
Ad2 Members $25
Non-Members $35
Cost includes event registration, shoe rental, 2 hours of bowling, FREE food, AMAZING drink specials and all the fun you can stand!

Register Here

PS Update & How you can help right now!

Here's the mini agenda of what was covered during the conference call tonight... THANK YOU for everyone who was able to participate in the call- you know who you are & thanks again!! :) You keep me going..

• Event Giveaway dates at schools are set for the end of May- see below.
• Need Fundraising event in March, fun event.. looking to have New Belgium sponsor the brews to help us raise funds.
• Start planning the Annual Fundraiser >> tentative date so far: Sat. April 18th. We need ideas for what would be a great Annual Funder for years to come... 1st we need the details (where, what, when), then I can present them to New Belgium.. we're thinking of creating a mini tour de fat with a reception at a venue that has food and can host live music.
• Once they have the $$ collected, we'll need to have a building event to build the bikes, another event within the 1st 2 weeks of May
• Client would like an event strategy for years to come- any volunteers to taking this on?
• Need PR person to help bring the press to the event giveaways & get press releases together- anyone interested? We want to get local VIPS like the mayor, and a few others to attend as well.
• Next PS meeting will be at the Ad2 bowling event, Friday 2/27- we should have try to have some details for the March fundraiser & Annual events by next Friday 2/27.

Bike Giveaway Dates :: 4 Schools this year

Friday, May 22 - Columbian, Denver (afternoon, time tbd) 

Wednesday, May 27 - Ellis, Denver (morning, time tbd)

Friday, May 29 - Alsup, Commerce City (morning, time tbd)

Wednesday, June 3 - Rose Hill, Commerce City (morning, time tbd)

Estimated # of kids/bikes- 350 to 400, so that's $20,000 ($50 per bike & helmet)- I'm confirming this total, but uh- that's alot of money & we have 91 days until the 1st school giveaway.. we got work to do! Who's with me?! :)

What we need to make this happen are dedicated young pros who can commit to certain parts (big or small). We need to really together and recruit some young folks who are looking to also make a difference. Right now, our economy is shitty and I'm sure with all the lay offs, and no one hiring that there's young pros looking to really make something of themselves. WELL PEOPLE, NOW IS THE TIME TO ACT. I need your help. Our non-profit, Wish for Wheels, needs your help.. so we can create the best damn, eye-catching campaign that will lead to more awareness > more funds > to give more bikes to more deserving Kindergartens who would never see a new bike & helmet in their near future, esp. with this crappy economy. We can rally and do what we can w/ what we've got, which is our advertising creative smarts, expertise, and connections!! 

Below are the immediate areas where YOU can help. Contact Melanie at publicservice@ad2denver.com or call my cell 954.288.5185 if you are interested..

• March, Event Committee: Help plan & coordinate March Fundraiser (scope of event-small). We'll need to heavily promote the April Annual event
  
• April, Annual Event Committee: Help plan & coordinate Annual Fundraiser, tentatively Sat. April 18th (scope of event-big)
  
• PR/Media: Need PR person to draw press/media to event giveaways listed above. Need someone to please write press releases. Someone needed to be the voice & face of the PS Committee.
  
• Sponsorships: Need someone to reach out to businesses and organizations to partner for donations of all sorts. We will need a printer donor. Let us know if you got connections!
  
• Creatives: Help design collateral pieces for the events
  
• Non-profit Development Coordinator: someone to coordinate the volunteering for Ad2 Denver, some with expertise with fundraising and event planning. Will need to help coordinate the Bike Building Day in early-mid May.
  

Random thought... I wonder why college students aren't more involved with Ad2 Denver.. I feel like that this is opportunity to add REAL relevant experience to your portfolio, plus if you kick ass at this- you know that you will have mid-level advertising young pros that can vouch for you when the job opportunity presents itself plus your staying involved with peers in the industry... CALLING ALL STUDENTS & YOUNG PROS THAT WANT TO ADD TO THEIR PORTFOLIO and SKILL SET- We need your help!! 

Ok, that was a long update. I'm also looking to have meetings at least once a week to keep things moving on out. Please comment back on the blog and let me know if Wednesdays after work are good. We should rotate the meeting locations to be at Vine Street or at Nine 75.

As always, you can reach me by phone, its my preferred way of contact- 954.288.5185 or email me at publicservice@ad2denver.com

THE NEXT MEETING IS: MONDAY, MARCH 2ND >> place TBD, it may even be a conference call. There's alot of things going on now thru May, so we'll need to at least meet or have a conference call once a week to keep things moving. 

- Melanie Rose

Reminder: PS Meeting, Tuesday 2/10 at 6pm

See you guys tomorrow at Nine 75! Bring your creative ideas for events for our client, Wish for Wheels.

Also, I've uploaded 3 docs at the PS Creative drop.io site (www.drop.io/ad2denvercreative pass: ad2denver) to help with our Event Planning. The docs uploaded are: Set dates for community bike events,  bike related orgs, and a competitive analysis for your review. Right now, we plan to have the donor eblast & collateral piece sent out by the end of this month.

Call me if you need me :) 

Melanie Rose, 954.288.5185

Stories from Kids and Pictures

Check out the Creative drop.io site (www.drop.io/ad2denvercreative pass: ad2denver) for two (one English, one Spanish)PDFs of stories and drawings from Ellis Elementary kids who received a bike last year. Also uploaded are some pictures from the bike delivery days taken by the schools. Check out the two zip archives "Ellis Pics" and "Bike Pics."

PS Meeting, Next Tues. Feb. 10th @ 6pm at Nine75

Great event last Tuesday. Thanks to everyone that came and showed interest in helping with our campaign for Wish for Wheels! 

Here's an update on the project:

- Creative team is currently working on the client's donor collateral piece & eblast

- Our Research/Strategy team is crafting the strategy and getting the survey out to the database

- We are seeking partnerships with local bike businesses and organizations

- We are in full mode with Event Planning and are forming the Events team! 

- We need someone to run point fundraising! 

*Email Melanie at publicservice@ad2denver.com if interested :)

Our next PS meeting is: Next Tuesday 2/10 @ Nine75 (back lounge) from 6-7:15pm

They have a great happy deal on drinks and small plates, free wifi, and a quiet back lounge!

The purpose of the meeting is to:

1) Regroup and review the objectives we've set for the year 

2) Share our strategy

3) Share the creative collateral

4) Brainstorm and set tentative event dates

5) Fundraising, and planning their 1st Annual Fundraiser

** Still working out how to upload a PDF to the blog so I can share docs with all of you **

Email me if you'd like to review the competitive analysis and calendar of the bike events already planned in our community.  It would be helpful for brainstorm.

See you guys, next Tuesday!!      ~Melanie Rose, publicservice@ad2denver.com

Tomorrow :: Ad2 PS Happy Hour w/ Wish for Wheels!

Just a reminder that tomorrow night is our PS Happy Hour Event w/ Wish for Wheels!  

Meet the other members of Ad2 Denver and network with peers in the adv industry! Find more about our public service campaign, meet the client, and sign up in areas where you can help. We'll have sign up sheet to help in the following areas: Creative/Design, Event Planning, PR, Fundraising, Media, Interactive

Tomorrow - Jan. 28th from 5:30 to 8pm 

Nine 75, (10th & Lincoln)

975 Lincoln St. Denver, 80203

* Nine 75 has extended their happy hour for our group! Enjoy discount drinks and apps off their Happy Hour menu til 8pm. 

Based on the calls & emails I received, I'm sure we'll have a great turn out. See you all tomorrow! :) Oh, and if you haven't already, sign up to receive updates to this blog. 

- Melanie Rose, Ad2 Public Service Chair

Cell: 954.288.5185

Notes from the Jan 22nd Creative Meeting

Attendees: Ted Morse, Melanie Rose, Lily Diaz, Courtney Campbell, KC Dunstan, Patrick Cowan, Justin McCammon

Discussion and Action Items (in no particular order, names that are assigned tasks are bolded):

Work with bike apparel maker Twin Six to create shirts, socks, etc at discounted cost for sale via their site to benefit WfW. Patrick to share his contact info with Melanie for coordination when we're ready to make apparel.

Have WfW ask it's current bike related partners / sponsors for access to their email newsletter lists or have an email sent on behalf of WfW or even mention on blogs / sites to drive donations to WfW site. Melanie to follow up with WfW on getting partner contacts and then get a member of the committee to do some outreach.

Creating the email donor campaign. The plan is to roll out this years WfW donor letter via email initially. The email is slated to go out roughly two weeks from now (2nd week in Feb at the latest), pending approval and getting the mass email system set up, etc. Ted will explore what email system will work best (swiftpage, mailchimp, and working with Merkle have been suggested.) KC will work on design while Patrick works on copy.

New look and feel for WfW. Courtney will develop several concepts for re-design logos, etc for WfW. Patrick and Justin will work on taglines. Concepts are to be presented internally before the next Ad2 BOD meeting on Feb 3rd (exact time TBA.) Then to WfW later that week or the 2nd week in Feb for approval. The goal is to send another email announcing new look / feel as well as asking for donations in mid Feb (2/16) as well as send a postcard mailer to donors that WfW doesn't have an email for around the same time, with the goal to drive donations to the web site whenever possible.

For Future Consideration:
What events do we want to target?
Could we have some kids who've gotten bikes from WfW at an event to highlight the work they do and add emotional appeal?
Can we ask some local bike retailers to do a "round up your purchase" type of donation program for WfW?
What collateral does WfW need for events?
When will the "big event" be, and how can we make it kick ass?


Did I miss anything? Weren't there but have another idea? If so, let's hear it in the comments.

Thanks.

Creative Meeting Tonight

Today, Thursday Jan 22nd, 6pm at Karsh \ Hagan (2399 Blake St, take 24th st west across Blake into the alley beside the Blake st. tavern. There are a few visitor parking spaces there in front of the 2399 blake sign, the K\H doors are just north of that under a red sign. Call me @ 970-371-8818 if the door is locked)

Beer and pizza provided.

Agenda:

• Brainstorm WfW Donor Email
• Brainstorm WfW Donor Letter / Postcard / Etc
• Assign creatives to complete the above two items, deliverable to the client in the first week of February
• Brainstorm other WfW's creative items (i.e. blue sky some ideas since strategy isn't locked down yet)

Don't forget to RSVP via the comments on the previous post.

Creative Meeting: Jan 22nd, 6pm @ Karsh \ Hagan

Previously mentioned creative meeting has a location:
Thursday Jan 22nd, 6pm at Karsh \ Hagan (2399 Blake St, take 24th st west across Blake into the alley beside the Blake st. tavern. There are a few visitor parking spaces there in front of the 2399 blake sign, the K\H doors are just north of that under a red sign. Call me @ 970-371-8818 if the door is locked)

Don't forget to RSVP via the comments on the previous post.

An assignment for the writers: we need four email blasts written for the Jan 28th event at Nine75. Email Justin ASAP if you want to tackle this.

Calling all Creatives

Hey you, yeah you. The reclusive writer cranking out your manuscript in the corner of Starbucks. And you, yeah the artsy kid who wants to push your design skills to the next level. Oh yeah, and you, the guy / gal who creates incredible things I don't even know about but will revolutionize advertising. I'm talking to all of you.

It's time to get to work.

Here's the plan: Creatives Unite! on Thursday, Jan 22nd @ 6pm at Karsh \ Hagan. If you're planning to attend then leave a comment on this post so I know how many people to expect. They'll be pizza and beer, because I think we all know that's where creativity comes from.

UPDATE: Location: Jan 22nd, 6pm at Karsh \ Hagan (2399 Blake St, take 24th st west across Blake into the alley beside the Blake st. tavern. There's a few visitor parking spaces there in front of the 2399 blake sign, the K\H doors are just north of that under a red sign. Call me @ 970-371-8818 if the door is locked)

Here's the agenda:

• Brainstorm WfW Donor Email
• Brainstorm WfW Donor Letter / Postcard / Etc
• Assign creatives to complete the above two items, deliverable to the client in the first week of February
• Brainstorm other WfW's creative items (i.e. blue sky some ideas since strategy isn't locked down yet)

Come prepared with concepts, ideas, beer, pizza, whatever you need to get some thinking done. If you're still new to the project and need to catch up (or had a brain purge over the holidays) see below.

To see what WfW's has done in the past visit the Ad2 PS dropbox at: drop.io/ad2denvercreative (pass: ad2denver) and look at the WfW letter pdf (sorry for the funky characters, the scanner tried to interpret their watermark as text or something, but you get the main idea). To get even more backstory check out the "WfW Preplaning meeting - Justin's Notes" to see their answers and my thoughts on our early interviews with them.
If you have questions, contact Justin at justinmccammon [at] gmail.com or 970-371-8818.

Thanks for getting involved, the fun's just getting started...

PS Meeting moved to Tues. JAN 13th at Vine Street Pub!

Our next Public Service: Research and Strategy meeting has been moved to JAN. 13th at 6pm at Vine Street Pub. The purpose of the meeting is to review the research and discuss the next strategic steps. I'm in need of those in Account Planning to help develop the strategy for our campaign! Please contact me if you are interested: publicservice@ad2denver.com

PS Headquarters at Vine Street Pub! All-day Happy Hour on T-shirt Tuesdays!
Next PS Meeting: Tuesday, Jan. 13th 6pm to 7:30pm
Vine Street Pub: 1700 Vine Street - http://mountainsunpub.com/
We have a section at their restaurant so we can conduct our Ad2 PS business over an extended all-Tuesday happy hour but we have to wear the Vine Street T-shirts. The owner has given me 6 shirts for our PS team! Microbrews and beers for only $2.75 a pint! (Reg. $4.25) T-shirts are for sale at the restaurant & you receive your 1st beer free w/ shirt purchase.

We're also planning to have a PS Happy Hour Event at the end of the month. This way, we can meet the rest of the Public Service team and touchbase. The date is TBA. Happy New Year & please contact me or more info.

- Melanie Rose

publicservice@ad2denver.com