No Joke: Next PS Meeting April 1st 6pm at Karsh

Bring your whoopee cushions if you insist, but don't forget your thinking caps for sure. Next PS meeting Wed, April 1st at Karsh \ Hagan (2399 Blake st.)

The beer and pizza will flow as freely as the ideas, so come hungry.

Agenda is in the works, stay tuned.

Meeting Notes from 3-12

Here's the notes from last night's meeting. Note that those names that appear were (in most cases) the people who were there to take the action items. If you aren't named but want to help out please contact whomever is listed as responsible for each item. If you don't know an email address contact Mel at publicservice@ad2denver.com or Justin at justinmccammon@gmail.com


Objective: Engage and grow Wish for Wheel’s donor and volunteer base. Generate awareness and support within bike community and targeted general population.


Goals:
- Increase brand awareness in bike community
- Increase the overall donor base (money / resources / storage space/ volunteers)
- Increase the number of emails in their database


Who is our target audience?

- Bike Enthusiasts
- Bike Teams
- Bike Organizations
- Bike Businesses/Shops
- Families, med-high income w/ children
- Cyclists



Online Efforts
• Grow awareness
o Targeted Web Banners (media – Beth/Brin / creative – Justin / Courtney)
o Blogger outreach (PR/creative – David / Justin)
o Broad Email Campaign
• (media – Beth/Brin / creative TBD)
o Create and sell WfW Merchandise on site (creative- Patrick / interactive - KC)

• Engage
o Blog (interactive- KC)
o Facebook (interactive / creative / -Cole)
o Other Social Media? (Mel)

• Move WfW site to WP CMS (interactive - KC)



Grassroots Efforts
• Create a Media/Sponsorship Kit for retailers (WfW / Anyone)
o Push partnership opportunities
• Collateral Display (production / creative – Justin / Courtney)
• Cardboard brochure easelback
• Brochures / postcards
• Stickers
• Have stores carry WfW merch

• Reach out to bike teams
o Research bike teams (strategy - Amy / David)
o Contact / arrange partnership (WfW)

Traditional Media
• Be prepared to take advantage of any donated media space (media – Beth / Brin / Creative – Justin / Courtney)
o :30 Radio
o Full page print ad


Bike Give-Aways
(PR & Media Craze – Mel / Amy / Kindal)
Fri, May 22 - Columbian Elementary, Denver Public Schools
Wed, May 27 - Ellis Elementary, Denver Public Schools
Fri, May 29 - Alsup Elementary, Commerce City
Wed, June 3 - Rose Hill Elementary, Commerce City

• Media coverage: Denver Post, Denver Business Journal, The Egotist, Andrew Hudson, TV Stations- Channel 9, and more!
• Photos / Video
• Local celebrity appearances: The Mayor and others…


Creation of Thank you collateral for this year’s donors & future donors
(creative / production – Justin / Courtney)
• Make materials easy to print on standard laser printer for future years


Wish for Wheels Event (TBD) – Campaign ends in June.
• Support/Consult with recommendations for planning an event
• Provide Promotional/Advertising support

PS Meeting - March 12th 6pm @ Karsh \ Hagan

Public Service Meeting - 3/12 @ Karsh \ Hagan - 6pm
Need that certain project to help push your resume or portfolio to the top of the pile? Get involved in Ad2's Public Service Campaign. There are opportunities for people from all disciplines but if you're an art director, designer or PR master we should talk. Like now. Email justinmccammon@gmail.com to get engaged.

This meeting will take our broad strategies and boil them down to tactics we can get done and done well. They'll be plenty of action items for everyone, so bring your planner.


Karsh \ Hagan: 2399 Blake St. Denver, CO 80205