Thursday, February 26, 2009

Ad2 Bowling Event Friday 27th - Register Now, Spots are Filling up!

Update: If you plan on registering for Strikes for Bikes please do so ASAP. Spots are filling up fast (I just looked at the registration spreadsheet) and there is only one open lane left and a few single spots.

I'm not just saying this to drive more registration, I'm saying this because I want YOU to register, not that guy sitting next to you that always gets the last Coke just before you want one.
(oh, did I mention FREE food, drink specials, lots of bowling and all for a good cause.)

Register Here

Announcing the Ad2 “Strikes for Bikes” Charity Bowling Tournament

Do you like to throw a few back and knock a few down…all while doing something for a good cause? If you answered “yes” then this event is right up your alley. Announcing the Ad2 “Strikes for Bikes” Charity Bowling tournament, benefiting Wish for Wheels.

All event proceeds will go to this year’s Ad2 public service client, Wish for Wheels, a non-profit dedicated to providing new bikes and helmets to kindergarten children living in poverty. With your help, Ad2 will be helping to ensure that this year even more students receive a brand new bicycle and helmet through the efforts of this very special organization. So break out your bathrobe and order up a round of White Russians because this event is going to be one to remember…dude!

When:
Friday, February 27th from 6-9 pm
Where:
Elitch Lanes
3825 Tennyson
Denver, Colorado
Registration Info: All participants will bowl in teams of 5-8 people. Participants may register as a team or individually. (Individual registrants will be pre-assigned to a team.)
Cost Per Person:
Ad2 Members $25
Non-Members $35
Cost includes event registration, shoe rental, 2 hours of bowling, FREE food, AMAZING drink specials and all the fun you can stand!

Register Here

Thursday, February 19, 2009

PS Update & How you can help right now!

Here's the mini agenda of what was covered during the conference call tonight... THANK YOU for everyone who was able to participate in the call- you know who you are & thanks again!! :) You keep me going..
  • Event Giveaway dates at schools are set for the end of May- see below.
  • Need Fundraising event in March, fun event.. looking to have New Belgium sponsor the brews to help us raise funds.
  • Start planning the Annual Fundraiser >> tentative date so far: Sat. April 18th. We need ideas for what would be a great Annual Funder for years to come... 1st we need the details (where, what, when), then I can present them to New Belgium.. we're thinking of creating a mini tour de fat with a reception at a venue that has food and can host live music.
  • Once they have the $$ collected, we'll need to have a building event to build the bikes, another event within the 1st 2 weeks of May
  • Client would like an event strategy for years to come- any volunteers to taking this on?
  • Need PR person to help bring the press to the event giveaways & get press releases together- anyone interested? We want to get local VIPS like the mayor, and a few others to attend as well.
  • Next PS meeting will be at the Ad2 bowling event, Friday 2/27- we should have try to have some details for the March fundraiser & Annual events by next Friday 2/27.

Bike Giveaway Dates :: 4 Schools this year

Friday, May 22 - Columbian, Denver (afternoon, time tbd) 

Wednesday, May 27 - Ellis, Denver (morning, time tbd)

Friday, May 29 - Alsup, Commerce City (morning, time tbd)

Wednesday, June 3 - Rose Hill, Commerce City (morning, time tbd)


Estimated # of kids/bikes- 350 to 400, so that's $20,000 ($50 per bike & helmet)- I'm confirming this total, but uh- that's alot of money & we have 91 days until the 1st school giveaway.. we got work to do! Who's with me?! :)


What we need to make this happen are dedicated young pros who can commit to certain parts (big or small). We need to really together and recruit some young folks who are looking to also make a difference. Right now, our economy is shitty and I'm sure with all the lay offs, and no one hiring that there's young pros looking to really make something of themselves. WELL PEOPLE, NOW IS THE TIME TO ACT. I need your help. Our non-profit, Wish for Wheels, needs your help.. so we can create the best damn, eye-catching campaign that will lead to more awareness > more funds > to give more bikes to more deserving Kindergartens who would never see a new bike & helmet in their near future, esp. with this crappy economy. We can rally and do what we can w/ what we've got, which is our advertising creative smarts, expertise, and connections!! 


Below are the immediate areas where YOU can help. Contact Melanie at publicservice@ad2denver.com or call my cell 954.288.5185 if you are interested..

  • March, Event Committee: Help plan & coordinate March Fundraiser (scope of event-small). We'll need to heavily promote the April Annual event
  • April, Annual Event Committee: Help plan & coordinate Annual Fundraiser, tentatively Sat. April 18th (scope of event-big)
  • PR/Media: Need PR person to draw press/media to event giveaways listed above. Need someone to please write press releases. Someone needed to be the voice & face of the PS Committee.
  • Sponsorships: Need someone to reach out to businesses and organizations to partner for donations of all sorts. We will need a printer donor. Let us know if you got connections!
  • Creatives: Help design collateral pieces for the events
  • Non-profit Development Coordinator: someone to coordinate the volunteering for Ad2 Denver, some with expertise with fundraising and event planning. Will need to help coordinate the Bike Building Day in early-mid May.

Random thought... I wonder why college students aren't more involved with Ad2 Denver.. I feel like that this is opportunity to add REAL relevant experience to your portfolio, plus if you kick ass at this- you know that you will have mid-level advertising young pros that can vouch for you when the job opportunity presents itself plus your staying involved with peers in the industry... CALLING ALL STUDENTS & YOUNG PROS THAT WANT TO ADD TO THEIR PORTFOLIO and SKILL SET- We need your help!! 


Ok, that was a long update. I'm also looking to have meetings at least once a week to keep things moving on out. Please comment back on the blog and let me know if Wednesdays after work are good. We should rotate the meeting locations to be at Vine Street or at Nine 75.


As always, you can reach me by phone, its my preferred way of contact- 954.288.5185 or email me at publicservice@ad2denver.com


THE NEXT MEETING IS: MONDAY, MARCH 2ND >> place TBD, it may even be a conference call. There's alot of things going on now thru May, so we'll need to at least meet or have a conference call once a week to keep things moving. 


- Melanie Rose

Monday, February 9, 2009

Reminder: PS Meeting, Tuesday 2/10 at 6pm

See you guys tomorrow at Nine 75! Bring your creative ideas for events for our client, Wish for Wheels.

Also, I've uploaded 3 docs at the PS Creative drop.io site (www.drop.io/ad2denvercreative pass: ad2denver) to help with our Event Planning. The docs uploaded are: Set dates for community bike events,  bike related orgs, and a competitive analysis for your review. Right now, we plan to have the donor eblast & collateral piece sent out by the end of this month.

Call me if you need me :) 
Melanie Rose, 954.288.5185

Friday, February 6, 2009

Stories from Kids and Pictures

Check out the Creative drop.io site (www.drop.io/ad2denvercreative pass: ad2denver) for two (one English, one Spanish)PDFs of stories and drawings from Ellis Elementary kids who received a bike last year. Also uploaded are some pictures from the bike delivery days taken by the schools. Check out the two zip archives "Ellis Pics" and "Bike Pics."

Monday, February 2, 2009

PS Meeting, Next Tues. Feb. 10th @ 6pm at Nine75

Great event last Tuesday. Thanks to everyone that came and showed interest in helping with our campaign for Wish for Wheels! 

Here's an update on the project:
- Creative team is currently working on the client's donor collateral piece & eblast
- Our Research/Strategy team is crafting the strategy and getting the survey out to the database
- We are seeking partnerships with local bike businesses and organizations
- We are in full mode with Event Planning and are forming the Events team! 
- We need someone to run point fundraising! 
*Email Melanie at publicservice@ad2denver.com if interested :)

Our next PS meeting is: Next Tuesday 2/10 @ Nine75 (back lounge) from 6-7:15pm
They have a great happy deal on drinks and small plates, free wifi, and a quiet back lounge!

The purpose of the meeting is to:
1) Regroup and review the objectives we've set for the year 
2) Share our strategy
3) Share the creative collateral
4) Brainstorm and set tentative event dates
5) Fundraising, and planning their 1st Annual Fundraiser

** Still working out how to upload a PDF to the blog so I can share docs with all of you **
Email me if you'd like to review the competitive analysis and calendar of the bike events already planned in our community.  It would be helpful for brainstorm.

See you guys, next Tuesday!!      ~Melanie Rose, publicservice@ad2denver.com