Meeting Notes from 3-12

Here's the notes from last night's meeting. Note that those names that appear were (in most cases) the people who were there to take the action items. If you aren't named but want to help out please contact whomever is listed as responsible for each item. If you don't know an email address contact Mel at publicservice@ad2denver.com or Justin at justinmccammon@gmail.com


Objective: Engage and grow Wish for Wheel’s donor and volunteer base. Generate awareness and support within bike community and targeted general population.


Goals:
- Increase brand awareness in bike community
- Increase the overall donor base (money / resources / storage space/ volunteers)
- Increase the number of emails in their database


Who is our target audience?

- Bike Enthusiasts
- Bike Teams
- Bike Organizations
- Bike Businesses/Shops
- Families, med-high income w/ children
- Cyclists



Online Efforts
• Grow awareness
o Targeted Web Banners (media – Beth/Brin / creative – Justin / Courtney)
o Blogger outreach (PR/creative – David / Justin)
o Broad Email Campaign
• (media – Beth/Brin / creative TBD)
o Create and sell WfW Merchandise on site (creative- Patrick / interactive - KC)

• Engage
o Blog (interactive- KC)
o Facebook (interactive / creative / -Cole)
o Other Social Media? (Mel)

• Move WfW site to WP CMS (interactive - KC)



Grassroots Efforts
• Create a Media/Sponsorship Kit for retailers (WfW / Anyone)
o Push partnership opportunities
• Collateral Display (production / creative – Justin / Courtney)
• Cardboard brochure easelback
• Brochures / postcards
• Stickers
• Have stores carry WfW merch

• Reach out to bike teams
o Research bike teams (strategy - Amy / David)
o Contact / arrange partnership (WfW)

Traditional Media
• Be prepared to take advantage of any donated media space (media – Beth / Brin / Creative – Justin / Courtney)
o :30 Radio
o Full page print ad


Bike Give-Aways
(PR & Media Craze – Mel / Amy / Kindal)
Fri, May 22 - Columbian Elementary, Denver Public Schools
Wed, May 27 - Ellis Elementary, Denver Public Schools
Fri, May 29 - Alsup Elementary, Commerce City
Wed, June 3 - Rose Hill Elementary, Commerce City

• Media coverage: Denver Post, Denver Business Journal, The Egotist, Andrew Hudson, TV Stations- Channel 9, and more!
• Photos / Video
• Local celebrity appearances: The Mayor and others…


Creation of Thank you collateral for this year’s donors & future donors
(creative / production – Justin / Courtney)
• Make materials easy to print on standard laser printer for future years


Wish for Wheels Event (TBD) – Campaign ends in June.
• Support/Consult with recommendations for planning an event
• Provide Promotional/Advertising support