Agenda: April 1st PS Meeting

Reminder: tonight, April 1st, 6pm @ Karsh \ Hagan. Beer. Pizza. Bikes.

Here's the agenda:

PS Committee Meeting: April 1st, 2009



Objective: Engage and grow Wish for Wheel’s donor and volunteer base. Generate awareness and support within bike community and targeted general population.

Goals:
- Increase brand awareness in bike community
- Increase the overall donor base (money / resources / storage space/ volunteers)
- Increase the number of emails in their database

Who is our target audience?

- Bike Enthusiasts
- Bike Teams
- Bike Organizations
- Bike Businesses/Shops
- Families, med-high income w/ children
- Cyclists


Updates:
Budget Approval?
1000 Full Color Brochures - $305 (vistaprint.com)
1000 Door Hangers - $255 (doorhangers.com)
24 Plastic Brochure POS Holders - $150 (displays2go.com)
Total: $710

Video company, Reel Motion Media, willing to help document giveaways, create videos from the footage.

Artcrank Event April 11th – WfW presence?

Assignments

Creative:
POS one sheeter and brochure
Banner ads
Print ads
Door hangers
Radio
Social media
WfW site: store and WP CMS
Thank you letter
WfW Merchandise

Media:
Deadlines for creative deliverables
Placement of ads
Solicitation for free space

PR:
Prepare releases for give aways
Local celebrity appearances
Pushing media coverage

Other:
Outreach to bike: bloggers, shops, teams, sponsors, etc.